Growing mobile phone market in India

India has been highly contributing in the mobile phone market. It is not unknown that India is now the world’s second largest mobile market after China with 262 million users. Around 10.16 million users were added in March 2008. The Indian market is much more fragmented unlike China which has 392 million subscribers. Every person from kids to adults own a mobile phone in the present generation , major part of them owning more than one mobile phone. It has become more of a craze and it is doubtful whether mobile phones are used what they are made for. The unbounded use of mobile phone for its features has increased its market potential. Its not just about making or receiving a call but much more than that.

SMS-ing is something which major part of mobile owners cannot stay away from. The latest cuts are to the SMS pricing with offers at 10 paisa/ SMS available. The other rates are amongst the lowest in the world. The growth that has been on a fast track is expected to remain so and as of now it is also moving towards the rural areas.

The Indian users have become very much savvy towards extra features that a mobile phone can provide. They are never satisfied with the phone they own and thus look towards a better one available in the market. Any large phone retailer will have a variety of different models on display. Currently, Nokia is believed to have a huge share in the market. The others include Samsung, LG and Apple phones. Though many of these feature filled phones are quite expensive, there are other phones available which are less expensive in comparison due to the competition prevailing in the market. We can find a new mobile phone in the market every 4 days and no doubt we get influenced to own it.

Mobiles have taken such a toll over the mass as well as the market that fixed landline phones are hardly to be seen. This has accounted fixed line owners to get into the prepaid market. Like most other countries India too is leading towards a growing mobile phone market.